Dating apps have changed the way the world is socializing. Nowadays, it’s less frequent for people to meet each other through their social circle. Apps like Tinder, Meetup, and others have changed the mindset on a global scale. Online dating continues to skyrocket with brand new apps with fresh offers we see every day. Of course, it raises the question of security - how reliable is it to give your data to these apps?
In this article, we’ll dive deep into the online dating industry and tell you all about the importance of identity verification in this field. We have also included an interview with one of our partners, who is successfully using our services to prevent this issue from their platform.
What is the landscape in the Online Dating industry?
According to Statista sources, 49% of people using the various dating apps are searching for an “exclusive romantic relationship” through the app. This industry is predicted to rise to the overall revenue of up to $649 million by 2023.
The legit users of these apps have a very clear goal in mind - they don’t want to waste their time meeting the wrong people. They want high efficiency and vibrant social life. According to the research, most people think that online dating is way more efficient than other ways of meeting people and socializing.
On the other hand, we have scammers that are using these facts in their favour. The most common reported scams involved spam and identity theft. There is a clear need to re-establish trust in this industry - out of 1500 registered dating apps, more than 60% of them have high-risk security issues.